Starting on World Toilet Day, November 19, 2015, Cottonelle is raising awareness around the global sanitation crisis. Because access to toilets can change lives, Kimberly-Clark Corporation will donate $1 to Water For People for every mention of the hashtag #GoCommando4ACause on social media, up to a maximum of $50,000. Show your support, and #GoCommando4ACause.
Water For People is an international nonprofit working to bring safe water and sanitation to families in need. This partnership between Cottonelle and Water For People is part of a larger scale Kimberly-Clark program called Toilets Change Lives aimed to help fund life-saving sanitation efforts worldwide.
More than 2.5 billion people around the world are living without access to improved sanitation, and the impacts on quality of life are significant.
Kimberly-Clark is helping to provide the basic essentials of sanitation. In 2014, we co-founded the Toilet Board Coalition, a group of leading companies, government agencies, sanitation experts and nonprofit organizations which aims to develop commercially sustainable and scalable solutions to the sanitation crisis.
We're also rallying our employees and consumers behind a large-scale multi-national program called Toilets Change Lives. It brings the issue to the forefront by helping fund potentially life-saving programs.
Similar to this effort with Cottonelle in the U.S., we are also working in the U.K. with our Andrex brand and in Bolivia with our Scott brand to help support sanitation programs through the work of various organizations such as UNICEF and Water For People.